Building a configurable uniform system for USP
Galls’ Uniform Service Program needed more than a customization feature. It required a scalable configuration system that could handle agency compliance rules, embroidery logic, placement standards, and bulk ordering without adding friction to the buying process.
The existing journey was SKU heavy and fragmented across multiple product pages. Buyers had to make customization decisions across different screens, which increased errors, slowed down ordering, and created operational overhead for internal teams.
Business goals
- Reduce configuration friction
- Minimize customization errors
- Improve speed to checkout
- Support repeat and bulk procurement
- Increase customization attach rate
My roles
- UX strategy and system architecture
- Interaction design and prototyping
- Cross functional alignment with engineering, merchandising, and operations
- Usability testing and synthesis
As the UX designer, I designed and structured a modular uniform customizer that transformed static product pages into a guided configuration system built for operational buyers.
Impact & business outcomes
Within two quarters of launch, the uniform customizer delivered measurable operational and commercial results:
22%
Increase in customization attach rate
26%
reduction in time to configure
17%
improvement in checkout completion for customizable products
Strategically, this initiative helped reposition Galls from a transactional ecommerce retailer to a configurable uniform platform. The experience now supports compliance, reduces risk, and scales across enterprise procurement workflows.
Reflection
The USP Uniform Customizer was not a feature layer added onto ecommerce. It became a core platform capability.
By embedding logic and workflow intelligence into the buying journey, we shifted the experience from manual selection to structured configuration with confidence.
This project reflects my evolution from interface design to systems driven UX leadership, where design decisions directly impact operational efficiency, compliance, and revenue performance.