Available for new roles
I'm a Product and UX Designer focused on reducing friction in complex experiences. Whether it's enterprise operations, ordering systems, or habit-forming apps, I design products that help people navigate complexity with clarity and confidence.
UX/UI Designer · 2025 to now
UX Lead · 2024 to 2025
Visual Designer · 2021
01 Selected work
Interactive prototype
Nirvana · Part II · Recommendation engine
Ten traditional mudras, two questions, one recommendation with its reasoning stated in plain language. A content library replaced by a match.
Shipped · enterprise
Galls · B2B e-commerce configuration
Agency compliance rules, embroidery logic and placement standards for U.S. Army and Air Force buyers, spread across pages, pulled into a single checkpoint.
Self-directed
Nirvana · Part I · Behavioural system
Meditation apps don't fail on content, they fail on consistency. Cue → action → proof → reward → return. External reinforcement, held in place until the internal habit stabilises.
Concept · graduate work
Optivento · Restaurant operations
Twelve chefs, one recurring answer. The numbers exist, but never at the moment someone is deciding. An operations platform built around that gap.
02 Results
Of the four projects above, one has been live long enough to be measured properly. These are its numbers, two quarters after launch, against the two quarters before it.
+22%
more orders included customisation
26%
faster to configure an order
+17%
more customisable orders reached checkout
Measured in production. Every other number on this site is a projection from testing, and is labelled as such on the page it appears on.
Read how it was built03 How I work
Before laying anything out I write down the choice the user is actually stuck on, and what it costs them to get it wrong. The interface is whatever makes that choice cheap.
See it in Nirvana MudraMost configuration problems are subtraction problems. On Galls the fix wasn't a better options panel, it was refusing to show all the options at once.
See it in GallsTwo of these projects shipped and two didn't. The numbers are labelled accordingly, because a result you can't source isn't a result.
See it in Nirvana04 Away from the screen
A podcast started in the March 2020 lockdown, still going. Life advice collected from books and from arguing with my family. Listen on Spotify
Played at state level. Still play weekly. It is where I learned that consistency beats a good day, which turns out to be most of what I believe about product.
Hiking, the gym, and a meditation practice every morning as a student of Inner Engineering. Nirvana came out of noticing how hard that is to keep up, and how little the apps helped.
05 Contact
If your product has a complicated middle that nobody wants to touch, that's the part I like. Open to full-time roles and to shorter engagements. Happy to walk through any of this work in detail.
Or copy it: gokhalesumeet2@gmail.com